Thursday, April 27, 2023

Exclusive: Bud Light to spend 'heavily' on marketing blitz after Dylan Mulvaney disaster

At a closed-door meeting this week in Washington, DC, Anheuser-Busch executives told US beer distributors they will "spend heavily on the brand after spending fell off a cliff last year," Benj Steinman, editor of Beer Marketer's Insights, told The Post.
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Bud Light to spend 'heavily' on marketing blitz after Dylan Mulvaney disaster
 
At a closed-door meeting this week in Washington, DC, Anheuser-Busch executives told US beer distributors they will "spend heavily on the brand after spending fell off a cliff last year," Benj Steinman, editor of Beer Marketer's Insights, told The Post.
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